This holiday season, Wheels Through Time Museum in Maggie Valley, NC has been recognized by luxury retailer Neiman Marcus as suppliers for one of the companies most successful Christmas gift campaigns in the company’s 100-year history.
For over a century, the words "Neiman Marcus" and "luxury" have gone hand in hand. Founded in 1907 by Herbert Marcus, Sr., Carrie Marcus Neiman, and A.L. Neiman in Dallas, TX, Neiman Marcus was an immediate success in providing the grandiose and elaborate to customers across the southwest. Today, the company has developed into a worldwide supplier of high-end fashion, with over 42 stores in 21 states and a catalogue mailing list of 1.8 million customers.
Each year, the Dallas-based provider of unique and distinctive styles and wears presents its "Christmas Book", a catalogue filled with extravagant and unusual gifts for the holiday season. For the past 50 years, as part of the catalogue, Neiman Marcus annually selects an exciting and unexpected "His and Hers Gift", which gains particular publicity from national media. Gifts have ranged from a pair of his and hers airplanes, a collection of paintings by Andy Warhol, a pair of 56 karat diamonds, and a personal submarine.
In 1992, Neiman Marcus contacted Wheels Through Time Museum Founder and "motorcycle maestro" Dale Walksler about the possibility of providing a more classic His and Hers gift for the upcoming catalogue — genuine vintage American motorcycles. Walksler was excited about the idea, and suggested "His and Hers Time Machines", where he would personally scout for, secure, and build to the customers’ specifications a genuine 1939-42 Harley-Davidson with sidecar. The idea was an immediate hit, and several orders were placed, including one by famed author Danielle Steele.
The 1992 "Time Machines" garnered attention from national news media including the New York Times, Wall Street Journal, Chicago Tribune and CBS Evening News with Connie Chung. Carolyn Cobb, Neiman Marcus Spokeswoman and motivator behind their recent Christmas catalogues noted that the "His and Hers Time Machines" attracted more publicity than any other gift in the "His and Hers" then 38-year history.
2010 marks the 50th Anniversary of the Neiman Marcus "His and Hers Gift", and in the spirit of nostalgia, the company included a selection of the top gifts from the past half-century with Wheels Through Time’s "Time Machines" beautifully presented on the front cover foldout.
The inspiration behind the Neiman Marcus "Time Machine" gifts — the museum’s own 1940 Harley-Davidson Flathead Sidecar and 1941 Harley-Davidson Knucklehead Sidecar are currently displayed in the museum’s "Motoring the Blue Ridge" exhibit, which celebrates 75 years of the Blue Ridge Parkway and was constructed in June of 2010.
For more information on Wheels Through Time Museum, and the "His and Hers Time Machines", please visit their website, located at www.WheelsThroughTime.com or call (828) 926-6266.